Can Australian Films Make Money?
*I first published this post for SPAA (Screen Producers Association Australia) on 3/10/2009. It is a simple but very important question and in short the answer is yes they can! If this is the case then why don’t more Australian films make money either domestically or internationally? As a consumer marketer & producer my professional [...]
The Future of Filmmaking: Seizing back control of the Six Pillars of Cinema
*I first published this post for SPAA (Screen Producers Association Australia) on 23/10/2009. After attending the forum “OZ Films vs OZ Audiences’ put together by Metro Screen last night and moderated by Andrew Urban at the Chauvel Cinema I came away despondent that the same people are having the same conversations about the same problems [...]
Movie Marketing Magic: Top Hollywood Digital Marketers Coming to Sydney
I was very honoured to be approached by SPAA* to create and lead a session on Reaching Your Audience in this era of Digital & Social Media Marketing for the 2009 SPAA Conference in Sydney between 17-20 November. I am now happy to announce that I have secured two awesome new media / digital marketers [...]
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